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Findability check: can Google, Bing and AI answers find you?
Enter your website and email. We run nine technical checks for search engines and AI crawlers right away. Open the link we email you and we ask one real AI answer engine a question your customers would ask and show whether it names you.
What the findability check looks at
Being found now means two things: ranking in Google and Bing, and being named when someone asks ChatGPT, Perplexity, Gemini or Copilot for a recommendation. Both start with the same plumbing. If a crawler cannot read your home page, or does not know what your business is, no amount of content will fix it. The check reads your site the way those crawlers do and reports what it sees.
The technical checks
- HTTPS home page. Your home page should load over HTTPS, and the plain http:// address should redirect there permanently.
- Indexable. A page that says noindex, in a robots meta tag or an X-Robots-Tag header, is kept out of search results and out of AI answers that cite them.
- Title and description. The title is the first thing an engine reads about you. Say what you sell and where.
- Search crawlers allowed. We read your robots.txt the way crawlers do (the most specific group wins) for Googlebot, Bingbot, OAI-SearchBot and PerplexityBot.
- AI crawlers, one by one. GPTBot and ClaudeBot are listed for information. Blocking a training crawler is a choice, not a fault.
- XML sitemap. A sitemap that lists your pages and is named in robots.txt is how every engine finds new pages fast.
- Structured data. Organization or LocalBusiness JSON-LD tells engines your name, address and profiles in a form they do not have to guess.
- llms.txt. A short Markdown map of your site for AI assistants. Google says it does not use one; some assistants and agents read it. It is cheap to add.
- Bing and IndexNow ready. ChatGPT search and Copilot lean on Bing's index, so Bing access matters twice. IndexNow keys cannot be seen from outside, so the check does not grade them.
The AI answer
If you add a question, we ask it once to one answer engine with live web search and look for your name or your domain in the answer and in its sources. One answer is a sample, not a verdict: the same question can get a different answer tomorrow or in another country. That is why ADpilot asks the same questions every week across engines and tracks the trend.
How to fix what it finds
The result lists up to three fixes in order. Most take minutes: a line in robots.txt, a sitemap your CMS already makes, a block of JSON-LD in your theme. Run the check again after you change something; a new question or a week later gets a fresh answer.
Questions
Straight answers.
Is the findability check really free?
Yes. The technical checks cost us next to nothing, so they run as soon as you send the form. The AI question is a paid call on our side, so it runs only after you open the link we email you, each connection gets 3 checks a day, and all visitors together share a daily budget. A result for the same site and question is reused for 7 days.
Why do you ask for my email?
So the paid AI part only runs for real people. A bot can type an address but cannot open the email, so it cannot run up costs. We send you the report link and nothing else, unless you tick the box for tips. Throwaway inboxes are not accepted.
Which AI engine answers the question?
The cheapest of the answer engines ADpilot tracks for customers that is available at the time: ChatGPT with web search, Perplexity or Gemini with Google Search grounding. The result names the engine. ADpilot customers get all three every week.
Why did the AI part say the daily checks are used up?
All free checks together have a fixed daily budget. When it is spent, the technical checks still run and the AI question waits until the next day.
Does blocking GPTBot hide me from ChatGPT?
No. GPTBot collects training data. ChatGPT search reads the web through OAI-SearchBot and leans on Bing. Blocking GPTBot is a choice about training; blocking OAI-SearchBot or Bingbot is what costs visibility.
What do you store?
Your email, the domain, the question and the result, so the report link works and repeat checks are free; whether you ticked the box for tips; and a one-way hash of your IP address for the daily limits, never the IP itself. We delete it 12 months after your last request, or sooner if you ask through the data request form.
Who can see my result?
Anyone with the link. The link is long and random, and result pages tell search engines not to index them.