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Playbooks

How to get clients with content.

Your next client is searching right now. They are asking Google what something costs, who does it nearby, and whether it is worth it. The business that answers best gets the call. Pick your industry and see exactly what to publish.

The short version, for any business

  1. 01

    Answer what buyers search

    Write one clear page for each question your customers ask before they buy. Prices, comparisons, how it works, what to expect.

  2. 02

    Post where they already are

    Rewrite each answer for the platforms your buyers use. A LinkedIn post, an Instagram carousel, a Google Business update.

  3. 03

    Keep going every week

    Search rewards the site that keeps publishing and keeps old pages up to date. Consistency beats one big campaign.

Pick your industry

Each playbook lists the questions your customers type into Google, the content angles that win clients, when to post and which claims cost you trust.

For agents, brokers and property managers Real estate marketing For restaurants, cafes and bars Restaurant marketing For law firms and solo attorneys Law firm marketing For plumbers, electricians, roofers, HVAC and cleaning companies Home services marketing For software companies and startups SaaS marketing For online shops and DTC brands E-commerce marketing For agencies, consultancies and B2B service firms Agency and B2B marketing For gyms, studios and personal trainers Fitness marketing For beauty, skincare and cosmetics brands Beauty and skincare marketing For clinics, practices and telehealth providers Healthcare marketing For course creators, schools and edtech companies Education and online course marketing For hotels, tour operators and travel brands Hotel and travel marketing For car dealerships, repair shops and auto brands Automotive marketing For beverage, snack and packaged-goods brands Food and beverage brand marketing

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