Answers on AI search and AI content.
Plain answers to the questions we get most about AI search and AI-written content. Each one gives the answer in its first two sentences, then the detail, with links to the primary sources: the research paper, the search engine's own documentation or the law.
Generative engine optimization (GEO) is the practice of shaping content so AI answer engines such as ChatGPT, Perplexity and Google's AI features are more likely to use it and cite it. The term comes from a 2023 research...
Updated 17 Oct 2026 What is llms.txt, and does it matter?llms.txt is a proposed Markdown file at the root of a website (/llms.txt) that gives large language models a short summary of the site and a list of links to its most useful pages. It was proposed by Jeremy Howard in Sep...
Updated 17 Oct 2026 How do you get cited by ChatGPT?To be cited by ChatGPT, your pages first have to be reachable: OpenAI says sites that block its OAI-SearchBot crawler will not be shown in ChatGPT search answers. After that, a page gets cited when it answers the questio...
Updated 17 Oct 2026 How does Bing affect ChatGPT search?Bing's effect on ChatGPT search is real but less certain than often claimed. OpenAI says ChatGPT search uses third-party search providers and does not name them in its launch post; Microsoft announced Bing as ChatGPT's d...
Updated 17 Oct 2026 How should you review AI content before publishing?Review AI content the way an editor reviews a freelancer: check every fact, number and claim against a source, check that it sounds like you and says something useful, then have a named person approve it and keep a recor...
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